-
I've been fortunate to work with talented teams and global brands to create flagship stores, pop-ups, seasonal initiatives, and branded environments. I love helping teams uncover the best ideas, shape a shared creative vision, and bring brands to life through thoughtful retail experiences.
Nike Global Retail Stores
Retail Experience Design
I played a key role in helping reimagine Nike's direct-to-consumer retail experience during a transformative period for the brand, developing new approaches to storytelling, community engagement, and immersive brand experiences for flagship stores around the world.
Working closely with cross-functional teams, I created concepts, installations, and permanent and seasonal experiences that connected local culture, sport, innovation, and heritage to the retail environment.
I was the lead experience designer for the flagship stores in Portland, San Francisco, Chicago, Eugene, New York, Shanghai, Beijing, and Osaka helping establish a new direction for Nike's global retail experience.
extended case study coming soon
Quay Australia
Brand Experience + Retail Design
As Creative Director at IDL Worldwide, I collaborated with Quay Australia and the team at IDL to develop the creative vision for the brand's first flagship retail stores in the United States, in two locations in California (Brea + San Diego). Together, we translated Quay's bold digital identity into immersive physical experiences that blended fashion, storytelling, and accessible luxury.
I helped shape the creative vision, experience design, and interior concept—bringing together materials, merchandising, digital experiences, and brand storytelling to create flexible retail environments that encouraged discovery, social interaction, and an authentic connection to the brand.
![QUAY_Store Development R3_050517[2]_Page_06.png](https://images.squarespace-cdn.com/content/v1/63a4cb4c15ea2b3d7e92320f/2581164b-9033-4c1c-8e77-7d2bf64a8559/QUAY_Store+Development+R3_050517%5B2%5D_Page_06.png)
Coca-Cola
Brand Experience + Retail Design
As Creative Director at IDL Worldwide, I collaborated with Coca-Cola and the team at IDL to envision a series of retail experiences that celebrated the brand in new and engaging ways. The work included a scalable retail strategy for the Asian market, a branded retail concept for Universal Studios, and a contemporary reimagining of the Coca-Cola Soda Shop for the company's Atlanta headquarters.
Across each project, I helped shape the creative vision, storytelling, and experience design—exploring how retail environments, brand storytelling, materials, merchandising, and digital experiences could deepen the emotional connection between people and one of the world's most iconic brands.
Nike Seasonal Initiatives - Visual Display + Windows
Creative Direction
I partnered with the adidas creative team to help shape concept, color, and material direction for IVY PARK footwear and apparel collections.
Working across creative, product, and marketing teams, I helped develop seasonal stories, build presentations, and create color and material concepts that translated brand vision into cohesive product expressions.
The work combined many of my favorite disciplines: storytelling, color, materials, fashion, and product design, while helping bring each collection to life.
